Our partner is hiring a Global Commercialization Marketing Manager. This individual will develop, communicate, execute, and monitor worldwide commercialization strategies and marketing tactics for the Academic and Government Strategic Business unit (SBU). As the SBU partner for commercialization of the Proteomics and Protein Analysis product portfolios into the Academic and Government customer segments, you will define clear goals, objectives, critical success factors, timelines, and metrics as measures of success. You will be responsible for managing the budgets and administration of marketing programs & events, and communications about our products and services, within the academic and government market segment, to internal and external customers.

ESSENTIAL DUTIES:

Market Segment & Portfolio Marketing:

1. Develop and implement cohesive “go-to-market” strategies and commercialization tactics for the Proteomics and Protein Analysis product portfolios to drive revenue growth in the academic and government market segment.

2. Propose strategy and manage tactical plans for marketing communications including website refinement, e-marketing campaigns, printed brochures, sales tools, press releases, customer appreciation programs and public relations, to meet business objectives, deadlines and budget. Obtain “buy-in” from Product Managers, Branch Marketing, Directors/SBU Leaders and others as required, on marketing communication plans.

3. Using input from customer requirements and the competitive landscape, collaborate with Product Management and Marketing Services to define segment-specific product or workflow value proposition, positioning and marketing communications messaging, and promotional tactics to maximize product portfolio revenue.

4. Develop, communicate, and implement global commercial marketing plans including market research, situation analysis, product/technology positioning and elements of marketing mix (product, price, promotion, distribution) to create competitive advantages. Develop and execute:

a. Product/technology value proposition,
b. Marketing collateral in support of new and legacy products,
c. Campaigns, themes and support tools for trade shows and conferences,
d. Competitor analysis and recommendations for strategic counter tactics.

5. Usage of various sales & marketing channels including direct, distribution, electronic & digital marketing and other “non-sales force dependent” sales alternatives.

Cross Functional Teams:

6. Partake in, and influence, cross functional trend, strategy, and tactics (TST) teams to ensure inclusion and success of created marketing programs within TST initiatives. Using influence to achieve stated program goals by ensuring appropriate priority is given to your programs and initiatives.

7. Collaborate with Branch & sales channels on requests for special promotional programs or training. Work with internal marketing and/or technical staff to evaluate requests and lead logistics for the development of materials for campaign or theme selection of global/regional promotions.

8. Network with sales, branches, distributors, and customers to understand needs & motivators to use for developing the most effective regional and global promotions. Collaborate with sales management to plan and coordinate product/technology commercialization efforts aligned with marketing strategies.

9. Develop and deliver training and presentations about campaigns/promotions and marketing strategy to and from branches, direct sales, distributors and/or internal staff.

10. Lead strategy for external customer training events and industry-specific conferences. Event examples include:  Workshops/Roadshows, US regional meetings, ProCon Asia, European Working Group Meetings, etc.

Customer Interaction:

11. Using your network of personal contacts, inform strategic portfolio management and R&D of new market trends. Help to answer the questions “what would you like to do tomorrow that you cannot do right now?”

12. Co-travel with sales teams across the North America branch in collaboration with regional sales organizations. Some occasional international travel to branch sales organizations will be required.

13. Create snap campaigns in collaboration with the Life Sciences Strategic Collaborations Management Team for specific portfolio areas to take advantage of rapid trends, new product focus, market sensing or other time bound and urgent revenue generation activities.

14. Attend industry trainings, workshops, conferences, focus groups and other activities associated with commercialization tactics as a presenter or company representative. May be required to give technical presentations about company products and services

Metrics:

15. Identify metrics and measure effectiveness of marketing tools and programs. Create and communicate metrics including ROI for all promotional programs.

16. Initiate, develop and implement direct market research activities; surveys, focus groups, competitive profile summaries and reports. Analyze results, recommends strategic direction, goals and objectives.

Business Administration:

17. Manage the Business Unit’s revenue and/or expense budgeting process. Creates the budget for assigned areas associated with commercialization tactics. Analyze expense results, trend lines, identification and explanation of exception items, and proposal for current year budget based on strategic initiatives.

18. Understands and complies with ethical, legal and regulatory requirements applicable to our business.

OCCASIONAL DUTIES:

1. Support SBU management for special projects or duties.

2. Occasional detailed tactical plans and metrics for product launches, legacy products, or tailored R&D solutions.

3. May also have some accountability for certain Product Management, Global Strategic Marketing activities associated with the portfolio.

KEY QUALIFICATIONS:

1. BS in life science field required (MS/PhD preferred).

2. MBA or equivalent business and marketing experience.

3. 5 or more years’ experience in life science marketing.

4. Ability to comprehend and present intermediate level Proteomics or Protein Analysis techniques.

5. In-depth understanding of marketing functions including strategic and tactical marketing, marketing communications, market research, product management, distribution channels, competitive intelligence, and customer relationship management.

6. Strong public speaking skills needed to represent their company at external meetings, conferences and organizations. Able to present high-level information for multiple audiences based on analysis and facts.

7. Proven ability to analyze issues, think strategically and creatively and execute innovative ideas in the target market segment.

8. Demonstrated effective written and verbal communication skills.

9. Demonstrated ability to work on multiple detailed projects and assignments simultaneously and independently.

10. Proficient in Windows PC based environment and MS Office.

PREFERRED QUALIFICATIONS:

1. MS (masters) degree or PhD in life science discipline is preferred.

2. Five or more years’ experience in marketing management of life science products or services.

3. In-depth knowledge of the academic and government market segment.

4. Global knowledge of local cultures and business practices needed to successfully market to the applied sciences market segments.

5. Two or more years’ sales experience.

PHYSICAL REQUIREMENTS:

1. Ability to move boxes up to 25 pounds.

2. Ability to sit for extended periods of time.

3. Ability to use computer and telecommunications equipment.

4. Ability to travel as needed, domestic and internationally.

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Carex’s partner, an MSP, is looking a Senior Consulting Engineer in the Madison market. They are one of the largest and most skilled technology services providers in the Midwest. They strive to recognize and appreciate each associate’s commitment, creativity, and the results they deliver every day for our customers and the community. Our partner aims to elevate every team member’s career, and believes strongly in developing from within, working with each employee to create a fulfilling career path and provide continuing education.

Their work environment promotes both growth and balance – they encourage everyone to challenge themselves in their roles, but also take time away from the office to enjoy life. They offer competitive salaries, generous benefits, and a fun, collaborative work environment.

What you’ll do:

What you’ll bring:

  • Eight or more years of IT consulting experience in designing, planning, and implementing hardware and software virtualization and storage solutions
  • Five or more years of in-depth system engineering experience involving hardware, software and service solutions
  • Technical certifications in Windows Server environments
  • Technical certifications in networking such as Cisco
  • Technical certification in VMware.
  • Technical certification(s) in HP, Dell, EMC or other storage hardware
  • Experience in Microsoft O365 products cloud on hybrid migrations
  • Experience with Microsoft Azure cloud solutions
  • Excellent knowledge and hands-on experience with Windows Server and Active Directory.
  • Excellent knowledge and hands-on experience configuring, maintaining and leveraging SAN and NAS hardware.
  • Excellent knowledge and hands-on experience implementing, troubleshooting and tuning virtual servers.
  • Excellent knowledge and hands-on experience implementing, troubleshooting and configuring VMware
  • Strong working knowledge of switching and routing technologies
  • Strong working knowledge of Microsoft O365 and Azure
  • Valid drivers license and access to a reliable vehicle in order to travel regularly to clients within assigned market area and occasional travel to other markets.     

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