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Product Marketing Specialist

  • Location: Madison, Wisconsin
  • Type: Direct Hire
  • Job #3360

Our partner in the biotech space is looking to add a Product Marketing Specialist to the team. You'll work in conjunction with Product Management and Product Marketing teams to provide support in development, planning, communication, execution, and monitoring worldwide marketing strategies (short and long-term) and tactics for the Life Sciences product portfolios. Assist with managing the programs and communications about the products and services to internal and external customers in assigned portfolio area(s). Work closely with branch marketing and marketing services to ensure successful adoption and execution of global marketing plans and activities.


  • Assist with the development and implementation of cohesive go-to-market strategies and tactics for the assigned portfolio of products and services to maximize revenue growth and achieve forecast goals.
  • Support coordination of Product Management, Segment Marketing, and Sales/Branch marketing efforts.


  • Collaborate with Product Management, Marketing Services, and Segment Marketing to use input from customer needs and competitive landscape to create overall messaging strategy and promotional tactics to maximize product portfolio revenue.


  • Provide support for tactical plans for new product introductions and legacy products which may include website refinement, e-marketing campaigns, tradeshows and events, printed literature, sales tools, press releases, and public relations to meet business objectives, deadlines, and budget.


  • Assist with implementation of global marketing plans that include market assessment, situation analysis, product/technology positioning and elements of marketing mix (product, price, promotion, distribution) based on product/technology value proposition to achieve product and portfolio goals.


  • Support the development and execution of:

    a. Detailed tactical plans and metrics for product launches and legacy products.
    b. Marketing collateral in support of new and legacy products.
    c. Campaigns / themes and support tools for trade shows and conferences.
    d. Analysis of competitor commercialization activities and tactics and recommendations for strategic counter tactics.


  • Working with Product Managers and Segment Marketing Managers, provide input into new product development processes and strategic product roadmaps including situation analysis, SWOT, product/technology positioning, market size, customer segmentation, and pricing as appropriate to help ensure market fit and define market potential for new product concepts.


  • Provide input on the logistics for development of materials and campaign/theme selection for global or branch promotions. Collaborate with sales channels on requests for special promotional programs or training; work with internal marketing and technical staff to evaluate requests and recommend/implement action plans.


  • Network with sales, branches, distributors, and customers to understand needs/motivators to use for developing the most effective regional and global promotions. Collaborate with sales management and Branch Marketing Managers to plan and coordinate product/technology marketing efforts aligned with strategies.


  • Provide training and presentations about campaigns/promotions and marketing strategy to branches, direct sales, distributors and/or internal staff. Participate and/or present in sales and marketing meetings.


  • Identify metrics and measure effectiveness of marketing tools and programs. Create and communicate metrics including ROI for all promotional programs.


  • Working with product management, review and understand product portfolio marketing budgets based on the yearly planned marketing activities within assigned portfolio. Analyze expense results, trend lines, identification, and explanation of exception items. Regularly monitor tactic performance based on target metrics.


  • Demonstrates inclusion through their own words and actions and is accountable for a safe workspace. Acts with kindness, curiosity, and respect for others.


  • Embracing and being open to incorporating our partner’s 6 Emotional & Social Intelligence (ESI) core principles in daily work.


  • Understands and complies with ethical, legal and regulatory requirements applicable to our business.


  • BS in life science field or equivalent experience
  • 2 or more years’ experience in marketing life sciences products and/or services or equivalent experience
  • Ability to comprehend, present, and discuss scientific content at the intermediate level
  • Experience with a variety of marketing functions including tactical marketing, marketing communications, market research, distribution channels, competitive intelligence, and customer communications.
  • Strong public speaking skills needed to represent our partner at external meetings, conferences, and organizations. 
  • Attend industry trainings, workshops, conferences, focus groups and other activities associated with marketing tactics as a presenter or representative. 
  • Demonstrated effective written and verbal communication skills.
  • Demonstrated ability to work on multiple detailed projects and assignments simultaneously and independently.
  • Highly motivated self-starter and goal-oriented professional who can adapt style and approach to suit different audiences
  • Proficient in Windows PC based environment and MS Office


  • PhD or equivalent research and laboratory experience.
  • Experience working in a global organization with regional branch and/or distributor marketing and sales team.
  • Experience or familiarity with sales strategies and techniques


  • Ability to move objects up to 25 pounds.
  • Ability to use computer and telecommunications equipment including Microsoft Office applications.
  • Ability to travel as needed, domestic and international, up to 30% of the time.

This position has a target salary range of $67,000 to $90,000



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