Senior Campaign Development Analyst (Remote)

• Location: Madison, Wisconsin
• Type: Contract To Hire
• Job #2993

Our Partner is hiring a Senior Campaign Development Analyst.  This position is responsible for developing and implementing campaigns and processes for optimizing and executing marketing strategies. This role will ensure best practices are established and leveraged in campaign design and delivery.

What you’ll do:

• Serves as an expert executing marketing campaigns leveraging relational databases and technologies.
• Responsible for recommending and designing campaigns that maximize system performance while fully utilizing system functionality. Understands the data and ensures accurate execution against the campaign strategies. Resolves data conflicts in campaign design and results.
• Ensure efficient processes are in-place and/or developed to manage the quality of campaign output while establishing best practices and meeting timelines.
• Follow consistent testing methods and auditing processes to ensure congruent results across the team by effective use of project methodologies.
• Partners cross functionally to ensure campaign results and timelines are met (IT, Email, Strategy, Creative, Creative Production and B2B).

What you’ll bring:

• Applicable experience in the direct response industry with an emphasis on data analysis
• Campaign development including direct mail and ecommerce marketing.
• Understands financial metrics with the financial industry/insurance industry.
• Proven experience working with relational databases and demonstrated strong analytical skills.
• Proficient with various application software including: MS-SQL, campaign software, word processing, and spreadsheet applications.

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