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Senior Manager, Public Relations and Branding (Hybrid Oshkosh, WI)

  • Location: Oshkosh
  • Type: Direct Hire
  • Job #3868

Carex is working with a highly respected global organization, with roots and a headquarters in Wisconsin, and over 15,000 employees. They are looking for a Senior Manager, Public Relations and Branding. This role is responsible for developing and executing the company’s corporate public relations strategy, which positions the company as an innovative, industrial technology company and leader in the design, development and manufacture of purpose-built vehicles and equipment. The senior manager is responsible for overall external reputation management, establishing and maintaining media relations, evaluating and pitching media opportunities, content development and distribution, internal media training and coaching, development of media holding statements and briefing documents, pursuit of executive speaking opportunities, identification and management of business award entries, press conference coordination and script development, tradeshow’s media support, crisis communications, management and monitoring, as well as tracking and reporting of coverage. Position also supports the development of blog, website and social media content.

This position is highly collaborative and requires the ability to work well with many stakeholders, including business units, investor relations, the Leadership Team and external partners. The selected candidate requires exceptional writing, listening and communication skills with a strong knowledge of AP style, as well as a proven track record managing multiple high-priority projects at one time and building an efficient media relations process.

What you’ll do:

  • Manage the company reputation across key business and trade media.
  • Develop and execute best in class public relations strategy and process.
  • Manage/track legal and disclosure committee reviews of content prior to distribution.
  • Manage external PR partners.
  • Manage online tracking tool subscriptions, searches and reporting.
  • Consistently reinforce the brand story and strategy efforts.
  • Work with key leaders to advance Executive Positioning platforms to drive broader awareness of the company and establish them as thought leaders in their areas of interest/focus.
  • Develop strong relationships with business unit PR team members to ensure alignment to the brand and develop joint PR strategies.
  • Lead in manner consistent with the company’s People First culture.
  • Manage multiple projects with competing and conflicting timelines and priorities.

What you’ll bring:

  • Bachelor’s degree with ten (10) or more years of experience in public relations, branding or communications.
  • Five (5) years of people leadership experience.
  • Travel up to 25% will be required as necessary, including internationally.


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