See Job Openings

VP of Product (Madison, WI / Hybrid)

  • Location: Sauk City, Wisconsin
  • Type: Direct Hire
  • Job #3822

Our Madison, WI (hybrid in Madison) based partner is seeking an experienced health insurance and/or managed care professional to lead their Product Team. The Product VP role will be responsible for the development, implementation, and ongoing operation of the roadmap for product growth across the product portfolio – including Medicare Advantage, Individual & Family, Group & Employer, Medicaid – (BadgerCare Plus, SSI, and DSNP) health insurance plans. The Product VP will provide strategic thought leadership and direction through planning, goal setting and executing process and technology improvements, managing workload and assignments, projecting resource levels needed to scale implementation capabilities, and working with senior leadership on planning, budgeting, and cost efficiency measures. This role is also responsible for determining the vision/direction of products by evaluating the competitive set to identify opportunities & risks for delivery, engaging with clients, sales and technical teams to assess marketplace obstacles and technical hurdles, and ensuring new products and features are delivered with the highest quality and in accordance with business needs.

What You’ll Do:

  • Lead strategic planning to achieve business goals by identifying and prioritizing product initiatives and setting timetables for the evaluation, development, and deployment of new products and features
    • Guide the end-to-end execution of business cases, product line pro-forma, and other decision analyses to assess technical feasibility and resource tradeoffs to prioritize product goals and efforts
    • Collaborate cross-functionally to influence go-to-market strategy for product initiatives and support sales efforts with product line expertise
    • Establish the framework and guideposts for product lifecycle management, including end-of-life product decisions, as client value evolves
  • Serve as subject matter expert on market trends and competition to inform product strategy
    • Utilize research to proactively define problems and/or product quality risks, and presenting solutions & implementing decisions anchored in research
  • Communicate with the team, product leadership, and key stakeholders frequently and effectively to inspire, motivate, influence, and challenge idea generation through a sense of shared purpose and exciting possibilities
  • Establish product strategy and team Objectives & Key Results (OKRs) and prioritize activities to achieve those outcomes
    • Hire, train, and develop team members for effective product strategy execution
    • Plan, assign, and direct workload and priorities across the team
    • Role model core values and virtues through mentorship, performance management, and facilitation of career growth for team members

What You’ll Bring:

  • 15+ years of relevant experience, with at least 10 years of experience leading high performing product teams
  • Bachelor’s Degree in Healthcare Administration, Business, or related field
  • Domain knowledge and expertise within health insurance and/or healthcare markets
  • Executive-level presentation skills and ability to handle high-level client interactions
  • Demonstrated leadership presence, with success leading and mentoring research, design, and development teams
  • Creative thinking with the ability to craft go-to-market strategies and campaigns, through effective collaboration with Marketing teams
  • Customer-centric mindset, with the ability to translate customer needs into product development
  • Ability to distill product roadmaps into digestible and relevant presentations to key customers and stakeholders
  • Drive product analytics to understand feature usages, comprehension, and optimization, including an understanding of user experience & design
  • Ability to express a clear vision of future goals and expectations, and inspire others to achieve those goals
  • Strong project management skills, with demonstrated knowledge risk management success
  • Valid driver’s license and flexibility to travel to various sites for meetings and other functions

Due to the highly visible nature of this role, and proximity to organizational success, this position will be required to report frequently to our office in Madison, WI and throughout the service area (3-4 days/week). 


  • Well-established product portfolio with a reputation of achieving high quality and compliance standards
  • Organization with a strong foothold and market share within existing markets, and high aspirations for continued growth by delivering superior value to customers and providers through the most effective and innovative product offerings
  • Direct responsibility for the organization’s overall success through product goals
  • Latitude and encouragement to think differently to propel the competitiveness in the market through innovative product strategy & solutions


Attach a resume file. Accepted file types are DOC, DOCX, PDF, HTML, and TXT.

We are uploading your application. It may take a few moments to read your resume. Please wait!