Carex is partnering with a Financial Services industry partner to hire a Digital Communications Lead responsible for advancing digital customer engagement through marketing automation and digital communications platforms. This role will consult and collaborate with cross-functional partners to develop and optimize digital customer experience strategies, translate business objectives into scalable technology solutions, and improve customer engagement across email, SMS, and other digital channels.
The Digital Communications Lead will serve as a subject matter expert in Salesforce Marketing Cloud and related technologies, leading complex initiatives, developing best practices, optimizing campaigns and customer journeys, and mentoring team members. This position will also partner with analytics, technical SMEs, and digital product owners to measure communication effectiveness and continuously improve the health of the digital communications program.
Contract Duration: 6mo+
Location: Madison, WI area (within 50mi)
Compensation range: $63-109/hr
What You'll Do
- Serve as a consultant and subject matter expert for marketing automation, including Salesforce Marketing Cloud, Sitecore, and related digital technologies.
- Manage complex digital communication initiatives, including email content development, customer journey design and implementation, automated workflows, landing pages, templates, and campaign optimization.
- Lead consultation sessions with business and cross-functional partners to understand objectives, define requirements, and recommend effective digital solutions.
- Lead and implement multiple large- and small-scale marketing automation projects from planning through completion.
- Troubleshoot day-to-day platform and campaign issues while helping team members solve technical and process-related challenges.
- Mentor, teach, and coach team members on technology, processes, marketing automation practices, and business acumen.
- Develop technical and process recommendations, training materials, and supporting documentation.
- Proactively advise Marketing and cross-functional partners on marketing automation best practices, digital engagement strategies, platform capabilities, and A/B testing.
- Develop recommendations for digital governance and contact strategies while collaborating with and training internal partners and team members.
- Partner with analytics, technical SMEs, and digital product owners to evaluate digital communication performance and identify metrics aligned with objectives and key results.
- Establish analytics and reporting requirements to measure customer outcomes, experience health, and digital communication effectiveness.
- Manage multiple concurrent priorities and projects with a high degree of independence.
What You'll Bring
- Bachelor's degree in marketing, business, computer science, or a related field, or an equivalent combination of education and relevant professional experience.
- 5+ years of relevant experience in digital communications, including email and SMS marketing, digital engagement, direct-response consumer marketing, business strategy, marketing automation, or Salesforce Sales/Service Cloud.
- Demonstrated experience developing digital engagement strategies, techniques, tools, and measurement approaches.
- Hands-on experience with Salesforce Marketing Cloud, Salesforce Sales Cloud, or another marketing automation platform.
- Knowledge of email HTML, AMPscript, and JavaScript for creating responsive and dynamic email experiences.
- Demonstrated success managing technical and creative projects.
- Ability to effectively manage multiple projects, priorities, and deadlines.
- Excellent interpersonal and collaboration skills with the ability to work effectively in a diverse, project-oriented environment.
- Exposure to or experience with Sitecore database structures and Google Analytics is preferred.
- Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant certification is preferred.
- Knowledge of Workfront, Azure DevOps, or other project and workflow management tools is preferred.
- Experience with Journey Builder, Automation Studio, CloudPages, and Salesforce Sales or Service Cloud is preferred.
- Experience teaching technical material, delivering training, or developing technical documentation is preferred.
- Leadership experience through direct people management and/or leading project teams is preferred.
Carex Consulting Group is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status.
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