Carex is partnering with a Medtech SaaS startup partner to identify a Downstream Marketing Consultant for a 4-month contract engagement, with the potential for extension or long-term opportunity. Ideally based in Madison, WI, this role is also open to remote candidates, particularly those with strong healthtech or medtech marketing experience. This individual will serve as a critical partner to a growing commercial organization, developing competitive positioning, sales enablement content, product messaging, and go-to-market materials that help drive adoption and revenue growth. The ideal candidate combines strategic thinking with hands-on execution, thrives in evolving environments, and has a proven ability to transform complex healthcare technology concepts into compelling customer-facing messaging.
What You’ll Do
- Develop and execute downstream marketing initiatives that support commercial growth, product adoption, and revenue objectives.
- Create competitive messaging, positioning, and battlecards that equip Account Executives to effectively differentiate products in the marketplace.
- Develop concise sales messaging and value propositions that communicate the impact and benefits of product-generated reports and data-driven insights.
- Build and enhance sales enablement materials, including pitch decks, presentations, collateral, and supporting resources used by the field sales organization.
- Partner closely with Sales to identify customer needs, objections, competitive threats, and market opportunities, translating findings into actionable marketing assets.
- Support go-to-market initiatives, product launches, product enhancements, and lifecycle management activities.
- Conduct market research and competitive analysis within healthcare technology and medical device markets to inform commercial strategy.
- Collaborate cross-functionally with Product, Clinical, Regulatory, R&D, and other stakeholders to ensure consistent messaging and alignment across the organization.
- Help establish scalable marketing processes and resources that support a growing and evolving organization.
- Track, analyze, and report on marketing and sales enablement effectiveness, using insights to continuously improve messaging and content performance.
- Take ownership of projects from concept through execution, balancing strategic priorities with tactical deliverables in a fast-paced environment.
- Contribute to additional downstream marketing and commercial initiatives as business needs evolve.
What You’ll Bring
- Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field, or equivalent professional experience.
- 7+ years of marketing experience preferred, with consideration given to exceptional candidates with approximately 5+ years of highly relevant experience.
- Demonstrated success in downstream marketing, product marketing, commercial marketing, or sales enablement roles within healthcare technology, medical technology, digital health, software, or related industries.
- Proven ability to develop compelling product messaging, competitive positioning, and customer-facing content that drives commercial results.
- Experience creating sales enablement tools, pitch decks, presentations, training materials, and competitive intelligence resources.
- Strong understanding of go-to-market strategy development and execution.
- Knowledge of healthcare markets, healthcare technology solutions, medical devices, diagnostics, or related clinical workflows strongly preferred.
- Ability to simplify complex technical concepts and transform them into clear, persuasive messaging for customers, prospects, and sales teams.
- Excellent written, verbal, and presentation communication skills.
- Strong strategic thinking skills coupled with a hands-on, execution-focused mindset.
- Ability to manage ambiguity, adapt quickly to changing priorities, and perform effectively within a growing organization.
- Demonstrated project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Strong collaboration and relationship-building skills with a reputation for professionalism, accountability, and teamwork.
- Self-starter mentality with a proactive, results-oriented approach and a proven ability to independently drive projects to completion.
- Experience with CRM systems, sales enablement platforms, marketing analytics tools, Google Workspace, and related technologies preferred.
Carex Consulting Group is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status.
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