Carex is partnering with a growing healthtech startup partner to find a strategic and execution-focused Growth Marketing Lead to drive high-impact marketing initiatives in the Mid-Market segment (targeting large physician groups of up to 400 providers). This hybrid role (candidates must be able to be in NYC 1 day/week) will play a critical part in scaling customer acquisition and pipeline generation, with future expansion into Enterprise and other verticals.
Location: New York City, NY (hybrid)
What You’ll Do
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Own and execute digital-first marketing programs that attract, convert, and nurture leads across the full customer journey
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Launch and optimize performance marketing campaigns on paid search and social platforms tailored to key personas
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Build and scale email marketing from the ground up, including onboarding, re-engagement, and nurture flows using segmentation, triggers, and A/B testing
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Develop targeted ABM (Account-Based Marketing) programs for high-value accounts
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Partner with content and design to create effective assets for ads, emails, and landing pages that align with brand and audience goals
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Coordinate integrated go-to-market campaigns around product launches, events, and strategic initiatives
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Run A/B tests to improve conversion across channels and continuously refine tactics based on performance data
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Track and analyze campaign metrics (CAC, CPL, ROAS, LTV, conversion rates, etc.) to improve lead quality and ROI
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Uncover new growth opportunities using data, customer feedback, and market trends
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Collaborate daily with Sales, Customer Success, and Marketing leadership to align efforts and adapt strategy based on field insights
What You’ll Bring
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3–6 years of experience in growth, performance, or campaign marketing within B2B SaaS or digital health environments
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Proven ability to design and scale acquisition and retention campaigns from strategy to execution
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Deep experience with marketing automation tools (Hubspot, Marketo, Pardot, Mailchimp) and CRM systems like Salesforce
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Strong understanding of lead generation, conversion optimization, and pipeline attribution
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Analytical mindset with the ability to interpret data and turn insights into measurable strategies
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Comfortable operating in a fast-paced, startup environment with fewer than 75 employees
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Clear communicator and project manager who thrives in cross-functional collaboration with Sales, Customer Success, and Marketing
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Self-starter with high ownership and adaptability in dynamic, growing teams
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Bonus: Experience marketing to healthcare providers or enterprise health systems
Carex Consulting Group is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status.
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